Fundraising insights from across the table. thePlaybook gives you the inside access to run fundraising from concept to close.
thePlaybook
Most founders don't fail to raise because of their business.
They fail because of how they raise.
Unprepared
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Poor materials
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Wrong valuation
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Bad presentation
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Unprepared 〰️ Poor materials 〰️ Wrong valuation 〰️ Bad presentation 〰️
Three ways to raise with an edge.
thePlaybook
The blueprint. Every stage of a raise from thesis to term sheet, with the inside scoop from someone who saw it all on the other side of the table. Eliminate the pitfalls and fluently navigate the fundraising process like a second-time founder.
theSessions
One-on-ones. Investor perspectives about your narrative, deck design, dataroom, outreach strategy and anything to get you funded. Thirty or sixty minutes, as often as needed, always on stand by.
theResources
The tools, for the community. The investor database, filterable by stage, geo, and cheque size. Valuation and growth benchmarks so you know where your numbers stand before an investor does. Plus the 2026 funding napkin.
thePlaybook is your step-by-step fundraising partner.
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The two fundraising markets.
The rounds you read about and the round you'll raise are two different markets.
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Should you even raise?
Most companies that raise VC funding shouldn't have. Find out if you should.
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Raising from concept to close.
Sixteen weeks, forty investors, and the thing that actually decides it. goes here
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How your investor gets paid.
Understand the incentives and you’ll understand the game being played.
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Why you don't get funded.
The reason you got passed on is almost never the reason you were given.
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What are you worth
What is a realistic valuation for your company and your ownership over time.
theResources
Three free tools for the founder community. Benchmark your numbers, map who to approach, and read the 2026 funding napkin. No signup.
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See where your valuation, growth, and odds land against real venture data, before an investor tells you.
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Every VC, angel, family office, grant, and accelerator, filtered to your stage and geography. See what dilutes you and what doesn't.
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The two pre-seed markets on one page, the one you read about and the one you'll raise in. From Module 0.
Equity Story
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Deck design
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Valuation Anchoring
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Investor Feedback
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Equity Story 〰️ Deck design 〰️ Valuation Anchoring 〰️ Investor Feedback 〰️
Get feedback from across the table.
Some things don't fit in a template. Whether your round is fundable, why the last five investors passed, what your narrative is actually missing - that's a human conversation, not a module.
Bring your deck, your target list, or the specific thing you're stuck on. Thirty or sixty minutes, one-to-one with someone who spent years seeing which rounds got funded and thousands that didn’t.